Marc Jacobs’s new Daisy fragrance is meant to be “happy and youthful”, and “more accessible than the signature range” and “sophisticated but not too serious”. Daisy the fragrance is a pretty good match with Daisy the bottle. It is young and light and fresh, feminine but not sexy, easy to wear, and massively pleasant. It starts with fruit (wild strawberry, red grapefruit), neither heavy nor overly sweet, tempered by a touch of greenery (violet leaves). The floral notes in the heart (gardenia, violet, jasmine) are well-blended and sheer, and while daisies themselves have no scent, Marc Jacobs Daisy does a pretty good job of evoking a sunny, breezy meadow of random flowers. The base (musk, vanilla and white woods) is pale and clean and middling warm, and only lightly vanillic.

Lola is the latest perfume from Marc Jacobs. It follows the über-pleasant, über-cheerful Daisy, and is being touted as Daisy’s “confident and slightly vampy older sister”.
Lola’s opening is rather loud — lots of pink pepper, lots and lots of pear, a little whoosh of tart grapefruit to keep it under control — but it doesn’t stay loud at all (the notes: pink peppercorn, pear d’anjou, ruby red grapefruit, fuchsia peony, rose, geranium, vanilla, tonka bean and creamy musk). The heart is, like Daisy’s, mostly vague-ish flowers, but they’re not so fresh and clean as Daisy’s vague-ish flowers, and the dry down is warmer, deeper, muskier, sweeter, more vanillic.