Braun is working hard to create dental products that make the unpleasant tasks of at-home tooth care more palatable, including the Braun Oral-B Interclean, an electronic flossing device. Green Flexisoft brushes give way ensuring soft, gentle yet deeper cleaning between the teeth. Braun is working with a major drug chain to display Oral-B power toothbrushes. A power wing is set to emphasize the brand's mid-priced products.

Many people would like lighter teeth, but are deterred from tooth whitener by its cost. Pro-White's tooth whitening system is inexpensive and effective.