Paul Smith launched his first fragrance “Original” for men and for women in 2000. Drawing inspiration from aromatherapy oils and energising lotions, the fragrance is relaxed for every day use, and can be summed up by the words “timeless and modernity”.

In 2002 “Extreme” launched. This fragrance was designed to compliment the first fragrance, being fresh and lively. “Paul Smith London” was launched in 2004. This more sophisticated fragrance is elegantly lush with exotic twists of the unexpected and is decanted into luxuriant apothecary style bottles.

Paul Smith "Floral", a women's only fragrance completed the fragrance portfolio in September 2005. The fragrance is a lighter, fresher and younger version of the "London" fragrance.